James is an experienced media sales and social media strategist based in Asheville, NC. James has worked for local alt-weekly Mountain Xpress, regional lifestyle magazine WNC Magazine, and the Asheville Citizen Times, Asheville's daily newspaper/website. James brings a wealth of experience, a huge network of local relationships, and a passion for all things Asheville to the Ale Trail. He lives near downtown with his wife and two sons. James writes music and performs with several musical acts in town. He is also Board Emeritus, Board of Directors for LEAF Global Arts, a unique non-profit and festival based here in Western NC.