Saturday, September 30, the third annual Sierra Nevada Oktoberfest celebration will be held in Mills River, NC. The festivities run from 5-10pm and will be packed with great beer, authentic food, a variety of music and some fun games to enjoy. According to Brian Grossman, “Second Generation Brewer”, Sierra Nevada puts on “the most authentic Oktoberfest you’re going to find outside of Munich.”

Sierra Nevada Brewing began hosting Oktoberfest 8 years ago at their Chico, CA home base. This will be the third Oktoberfest here in NC, and nearly 3,000 revelers are expected. Mountain Top Polka Band will lead everyone in at 5pm. Tapping of the firkin, the official Oktoberfest opening, follows. Sirius B., gypsy folk from Asheville, performs next. Headlining will be Minor Mishap Marching Band out of Austin, TX, 25-piece renegade circus-punk brass band: “Bourbon Street meets Budapest.” Of course, no Oktoberfest is complete without chicken dancing and mustache contests, plus a new addition this year: keg bowling.

Sierra Nevada collaborates on their Oktoberfest beer every year with a German brewery. For 2017, Brauhaus Miltenberger is the brewing partner and the resulting marzen style beer is deep golden in color with rich malt flavor. The hops are whole cone and German grown. The result is a classic Oktoberfest beer that pairs perfectly with autumn foods. This year’s menu includes Nooner poached bratwurst and kraut, Brasstown beef roast, slow roasted Heritage Farms pork with Oktoberfest wholegrain mustard sauce, German potato salad, brussel sprouts, and harvest salad. Keith Davis, Sierra Nevada Taproom kitchen supervisor, promises freshly baked German chocolate cupcakes as well. And pretzels. Can’t have an Oktoberfest festival without big chewy pretzels.

This year, Hot Glass Academy and Asheville Area Arts Council are back at it with a mobile glassblowing studio at the festival for live demonstrations from local artists. Enjoy glassblowers creating works of art while you watch. Select items will be auctioned off with proceeds benefiting the Asheville Area Arts Council.

So get set to “Prost like a pro!” at the 3rd Annual Sierra Nevada Oktoberfest, THIS Saturday in Mills River, NC. The Asheville Ale Trail crew will see you there!

From the good folks at Sierra Nevada:

How to get to the Sierra Nevada Oktoberfest?

TRANSPORTATION & PARKING:  PLEASE DON’T DRINK AND DRIVE.  Really, we can’t stress this enough…if you overindulge, leave your car and come back for it the next day. Take the free shuttle or a taxi; you’ll make some new friends and keep everyone safe. We also created these great options for you:


ASHEVILLE – BIKE VALET & SHUTTLE – Leave your bicycle or car in Asheville and let us shuttle you to the event. Seriously, do it!  We’re working with Asheville on Bikes to set up a convenient location bike valet and parking lot at A-B Tech Community College, lot B-7 in front of the Dogwood Building! A-B Tech is located at 340 Victoria Rd, Asheville, NC 28801. Shuttles will run continuously beginning at 3:30pm until the festival finishes. What’s more, if you ride your bike we’ll reward your efforts with a free pretzel voucher!
HENDERSONVILLE SHUTTLE – Shuttles continuously looping taking off at 4:30pm from the Courthouse Annex Parking Lot adjacent to Fourth Avenue and Grove Street.  Return trip to leave Sierra Nevada at 10pm to get you back around 10:30pm

2. PARKING OR TAXI – Complimentary parking available at the WNC Agricultural Center located two miles from the brewery. Shuttles will be on hand to take you to the festival entrance starting at 4pm and will run until after the festival finishes. If you need to, please leave your car overnight in the parking lot and pick it up the next day.  All taxi/Uber/personal car pick-up will be at the WNC Ag Center.

By |2017-09-29T18:28:33-04:00September 28th, 2017|Categories: Uncategorized|

About the Author:

Dan is a web developer, graphic communicator, beer lover and uncelebrated visitor to cities around the globe. His experiences lost in foreign alleyways searching for good beer have directly inspired the creation of the Ale Trail.

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