About Us2017-05-05T18:00:59-04:00



Hilton is a not-often-enough traveler, occasional writer, and entrepreneur. He believes that the experience you have while drinking beer is every bit as important as what’s inside the bottle.

DAN PESCHIO: owner, design, photography

Dan is a web developer, graphic communicator, beer lover and uncelebrated visitor to cities around the globe. His experiences lost in foreign alleyways searching for good beer have directly inspired the creation of the Ale Trail.  

JAMES FISHER: director of advertising 


James is an experienced media sales and social media strategist based in Asheville, NC. James began working for local alt-weekly Mountain Xpress shortly after moving here in the mid ’90s, eventually becoming the head of the advertising department for several years. He has also worked at WNC Magazine, a regional lifestyle publication, and most recently was a multimedia advertising sales manager at the Asheville Citizen-Times and their weekly food & entertainment publication, Asheville Scene. James brings a wealth of experience, a huge network of local relationships, and a passion for all things Asheville to the Ale Trail. He lives near downtown with his wife and two sons. James also writes music and performs with his band, Blue Dragons, and with several other musical acts in town. He is also the Chairman of the Board of Directors for LEAF Community Arts, a unique non-profit and festival based here in Western NC.

KEITH PHILIPS: developer


Keith is a husband, father, mobile app developer, avid homebrewer and one hell of a crafty bastard. He’s been developing online applications since the late 90’s and believes drinking beer is one of the highest forms of collaboration.

MIA PEDERSEN: social media


Mia Pedersen is relatively new to the craft beer world (she’s only been legally able to partake since 2012!), but she has been fully immersed ever since. She grew up in Delaware, just 15 minutes from the Dogfish Head Brewery, and knew early on what good beer was. When she turned 18 she moved to Florida to attend the University of Miami and graduated in three years with a Bachelors in Media Management and Philosophy.

She ended up in Beer City in January 2014 and founded the Asheville chapter of Girls Pint Out (an organization for women who love craft beer) one year later.

Her favorite beer styles are sours, coffee stouts, and double IPAs.

Her other hobbies include thrift shopping and baking with beer.

Sign up for the Weekly 6ix Pack and never miss a beer.